Insights
Insights
Practical notes on design and print.
How to prepare a print-ready file
Bleed, outlines, CMYK and resolution — the four reasons files come back from the printer.
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A logo that works small
Your mark is most often seen as a 32-pixel icon. That size should drive the design.
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Brand identity: where to start
Not with a colour, and not with a logo. With a list of where the brand will appear.
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